During Pitti Uomo 90 (Florence 14-17.06.2016) Thomas Mason presented the Spring Summer 2017 collection, that offers a high end accessories of informal elegance, true to style details, the fruit of its profound stylistic research combined with the extraordinary quality of the materials and production strictly Made in Italy.
Must-have of the season is the Anniversary pocket square in pure Normandy linen and dedicated to the 220th anniversary of the British brand, acquired by the Albini Group in the early nineties. A dip into the history, yet revisited in a very modern way: the embroidery contrasting navy on a pure white base replicates faithfully a drawing of the middle of the 19th Century coming from the historical archives of Thomas Mason.
The color palette of the SS 2017 collection follows a very precise direction and develops into two ranges: the intense, declined in shades of blue and military tones, with hints of ochre and sugar paper and clear elegant tones, including colonial, blues, greys and neutrals.
For the first time Thomas Mason creates a proposal for knitwear linen (both pure linen or linen and cotton blend): polo, crewneck and cardigans are the three models from the extreme refinement declined in a sophisticated palette, made using the best European linen, a noble material, which guarantees deep color, maximum resistance, freshness and a high absorption capacity of moisture.
The SS 2017 collection continues to tell, true to the brand’s DNA, the details of a casual look and yet simultaneously refined. Neckties, bowties and pocket squares are dressed in sophisticated color tones muted and faded fabrics in 100% cotton, 100% linen, or mixed linen cotton.
During the week dedicated to menswear fashion, Albini Group inaugurated the new showroom, in the hearth of Florence: a space conceived as an itinerary that leads visitors through pictures, videos and raw materials. A visual and tactile journey that tells the origins of shirt fabrics: from the high quality of materials, through the connection with land and human work, that transforms its fruits in unique and excellent products.
Keep up to date with the Flax community through social media:
Pinterest: We Are Linen
Vimeo: We are Linen
#ULTRALIN: a flax promotion programme, jointly financed by the European Union and the Flax industry, and targeting the final consumer.
ULTRA LIN L’EXPO: A exhibition open to everyone, running in Paris from 26 May to 5 June 2016.
J’Aime Le Lin (I love Linen): A shopping itinerary in Paris and the provinces, from 23 May to 6 June 2016. Department stores, own-brand stores, concept stores and online sites become official representatives of flax for the general public.
Dive into the FLAX experience, from agriculture to final products with the webdoc: ultralin.fr/webdoc
ENJOY, IT’S FROM EUROPE